Strategies

Sen. Hillary Rodham Clinton's communications manager seems to be making an interesting gamble.

According to this New York Times story, Sen. Clinton announced this morning, on her Web site, that she's running for President in 2008.

It's an interesting choice of days for an announcement. Saturday, of course, is not a hard-hitting day for politics -- or any other news, for that matter. Many politicos have left Washington, and the rest of America is outside, kicking a soccer ball.

On the other hand, newspapers will be forced to put this on their Sunday front pages. There, beside investigative projects, weekend round-ups and the common Sunday sob piece, will be Sen. Clinton's mug.

The Sunday play could roll talk into Monday, dominating water cooler chatter, assuming no big news breaks Sunday.

So unlike Sen. Barack Obama and former Sen. John Edwards, who each announced midweek, Clinton could get a few days of attention instead of just one.

Sort of smooth, actually, if it works out that way.